Olearia White Gem

Olearia phlogopappa ‘White Gem’

Dusty Daisy Bush

Overview

Olearia phlogopappa ‘White Gem’ is a compact, dense, small shrub renowned for its masses of soft white daisy flowers in spring. With its fine foliage, tidy structure, and prolific bloom, it brings brightness and texture to mixed plantings, shrubberies, and low hedging. Tough, easy-care, and versatile, it performs well in a wide range of garden conditions.

Key Features

Foliage:
Small, fine-textured leaves in a soft grey-green tone, giving the plant its characteristic “dusty” appearance.

Flowers / Fruit:
A spectacular flush of soft white daisy flowers covers the shrub in spring, creating a striking and cheerful display.

Form & Habit:
Dense, upright to rounded small shrub with a naturally compact habit. Responds well to pruning.

Growth Rate:
Moderate.

Cultural & Ecological Value:
Attractive to pollinators including bees and hoverflies; suitable for native and mixed ornamental gardens.

Mature Size

Ideal Growing Conditions

Landscaping & Garden Uses

• Mass planting for bright spring displays

• Low hedging or border plant

• Shrubberies and mixed garden beds

• Suitable for coastal gardens

• Works well as a container shrub due to its dense, tidy form

Care & Maintenance

Pruning:
Prune after flowering to maintain a compact, bushy shape and encourage new growth.

Watering:
Moderate watering during establishment; drought-tolerant once established.

Feeding:
Light application of general garden fertiliser in early spring.

Pests & Diseases:
Generally robust; avoid overly wet or poorly drained soils.

Additional Tips

Plant in a sunny position for the best flowering performance. Occasional trimming will keep the shrub tight and covered in blooms each spring.

Fun Fact / Botanical Insight

Also known as the Dusty Daisy Bush, there are many garden cultivars—‘White Gem’ stands out for its compact form and reliable flower performance.

Why Choose Olearia ‘White Gem’?

Choose this variety for a bright, reliable spring display, compact structure, and low-maintenance performance in both native and mixed landscapes.

Pot Size: These are our standard size in 7cm square pots.